Another great talk on web design, that feels like it shifts a little outside of the World Wide Web. What I learned:

  • We are more efficient when designing away from the computer.
  • One of the techniques he uses is called “6-Up Sketching”, where you set a timer for 5 minutes and try to quickly come up with 6 unique concepts. After the 5 minutes is up, you and your team try to find the strong and weak points in each concept.
  • Intent has to be balanced with Experimentation. As slick as CSS is, it’s not flexible and an accident usually results in an error, not an innovation.

My notepad…